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The Best Social Media Platform for your Brand
admin
February 10, 2023
What exactly is Social Media?
Social media are web-based communication tools that enable people to interact with each other by sharing information. Social media platforms have become an important part of marketing for businesses for some time now.
Some of the most popular platforms for marketing, brand development, awareness and knowledge sharing include:
· Facebook
· Twitter
· Instagram
· YouTube
· Pinterest
· LinkedIn
· Snapchat
· Tik Tok
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Social Media Usage Statistics
The following statistics by Backlinko will help us understand why social media is at its peak and why we are not to miss out.
- 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015.
- The average person has 8.4 social media accounts in 2020, up from 4.8 in 2014
- The social media growth rate since 2015 is an average of 12.5% year-over-year.
- By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9%
- 60.99% of the 7.87 billion people in the world use social media, of eligible audiences aged 13+, there is 63% are active users.
Which Platform is Best for your Business?
You have to choose the platform that best fits your brand and kind of audience. You have to evaluate the platforms and see which is the best bet for you.
Take for instance, if your aim is to direct a lot of traffic to your website via blogposts and in turn generate leads to your products (trainings, memberships, coaching courses) then your best bet will be to use Pinterest. Instagram does not support inputting links in your posts and may not be the best choice for you.
If you do a lot of videos for information or entertainment, YouTube or Tik Tok will be great for you.
Instagram is all about pictures – catchy images of your products, quotes and great videos will quickly fetch you good engagement and quick following.
Twitter is also a great place to sell products and they support links which can redirect potential customers to your website.
A lot of younger people (18 to about 35 years old) are mainly on Tik Tok, Instagram and Facebook.
Also remember with Facebook you can join groups around your interest, create pages or groups, sell your products and so much more.
If you are trying to build a professional brand, get a job, find freelance gigs, then LinkedIn would be a better option.
Tracking your Progress
Once you decide on which platform to use for your marketing campaign, then you need to start tracking your progress.
1. Check which posts are getting lots of engagements (likes, shares and saves) and reinforce more on those.
2. What time of the day do people respond to your posts. Try creating challenges, polls and see when people respond.
3. Check how your ads are doing if you run ads.
4. If you do use a WordPress site, you can actually track your site and pages progress and see which pages get redirected from your social media platform. You should also monitor your backlinks.
5. You can also use Google Analytics or Bing Webmaster Tools to track your website traffic and how your social media platform is performing in terms of redirecting.
How do you Make Money from Social Media?
Once you find your niche and decide on the platform which best fits your brand – then you can monetize the platform. The following tips will help you monetize your platform the right way:
1. Optimize your Bio on any platform you so choose:
Make sure you use the right keywords that describes what you do. This will help a lot in conversions. Check out the following handles to see how their bios are well explained.
@thewealthdad (Twitter)
@ladyteee2020 (Instagram)
@alliebjerk (Pinterest)
2. Start with low-risk investments, then as you grow people will trust you more to buy products at high values.
3. Make sure what you are selling is what people are currently looking for and wanting to buy.
4. Build a following by consistently posting or tweeting messages that add value. Quote retweets or reposts. Responds to questions and comments and remind people of your product once in a while.
5. You can advertise products on your Instagram or Facebook page as an affiliate or influencer marketer.
Ensure you use interesting images for your pins and your letterings are bold enough for people to want to click, save the pin and then read the article.
Adding at least one social media platform into your marketing strategy for your business will definitely increase your brand exposure and awareness.
There are so many platforms you can integrate your social media platforms with that can help track and monitor your progress. Examples of such are Campaign Monitor, Vonza, ConvertKit, Mailchimp just to mention a few.
Tola
I help online entrepreneurs design beautiful and luxurious brands. From websites, to logos, courses and sales funnels. My goal is to provide my clients with the result they deserve. Connect with me on any of my social media platforms below.
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